20 Important Reason’s Why Any Serious Business Needs Video Marketing

Video Marketing

20 Important Reason’s Why Any Serious Business Needs Video Marketing.

1. Videos increase people’s understanding of your product or service by 74%.

2. A third of all online activity is spent watching video.

3. 50% of users watch business related videos
on YouTube at least once a week.

4. 75% of users visit a Company’s web site after viewing a video.

5. 80% of internet users remember the video ads they watch online.

6. 26% of internet users look for more information after viewing a video ad.

7. 22% of internet users visit the web site named in a video ad they viewed.

8. After visiting a video ad, 12% of viewers purchase the specific product featured in the ad.

9. Web site visitors are 64% more likely to buy a product on an online retail site after watching a video.

10. Click-through rates increase 2-3 times when marketers include a video in an e-mail.

11. Subscriber to lead conversation rates increase 51% when video is included in e-mail marketing campaign.

12. 80% of your online visitors will watch a video, while only 20% will actually read content in its entirety.

13. Your web site is 53 times more likely to appear on the first page of a search engine results page if it includes video.

14. 90% of users say that seeing a video about a product is helpful in the decision process.

15. Videos are more likely to be passed and shared than text-based pages.

16. Video results have appeared in almost 70% of the top 100 search listing on Google in 2012 (Marketing Week).

17. Econsultancy estimates videos in universal search results have a 41% higher click-through rate than plain-text results.

18. More than 60% of consumers will spend at least two minutes watching a video that educates them about a product they plan to purchase. (MarketingCharts.com).

19. Online video now accounts for 50% of all mobile traffic and up to 69% of traffic on certain networks (Bytemobile Mobile Analytics Report)

20. Youtube is owned by Google